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Janet Margot is the Founder of Book Geeks Marketing, a boutique agency focused on helping ‘book people’ navigate Amazon and their ads platform. During her 8+ years in Amazon Advertising, she built a specialized team focused on ads for KDP authors and traditional publishers. During that time, she and her team created educational resources to help authors and publishers navigate the ads platform. She also served as a product manager, a role that championed author innovations and new marketplaces for book ads. Janet now consults with top independent authors, publishers, agencies, and integrators, and is the Amazon Ads course instructor for Mark Dawson’s Self Publishing Formula.